Scottsdale, Ariz. - September 30, 2009 - RSC Equipment Rental (www.RSCrental.com), one of North America’s largest rental companies, today announced the signing of a three-year contract with Southern Company, a leading U.S. producer of electricity serving 4.4 million customers. RSC supplies a range of aerial and earth moving equipment for maintenance at 17 generating plants.

RSC won the competitive bid due to a commitment to safety, equipment that is better than 98% current on manufacturer suggested preventive maintenance, and access to 24/7 Customer Care for equipment needs day or night. RSC also shares Southern Company’s dedication to reducing impact on the environment. Actions taken include a younger equipment fleet which reduces emissions by half, a 20% reduction in engine idle time, and a reduction in paper consumption by introducing electronic ordering, delivery and billing systems.

“RSC provides us with a single point of contact conveniently located out of their Augusta location,” states Mary Belman, Strategic Sourcing MRO & Major Equipment Team Leader. “They have a stellar safety record and act as a reliable partner who provides us with unbeatable service.”

“Southern Company is on the forefront of technology in many areas of its operations, including nuclear energy as an option to meet the rising demand for electricity,” said Erik Olsson, president and CEO. “RSC Equipment Rental is pleased to be partnering with a company that shares our values and focus on customer’s needs.”

About RSC Equipment Rental, Inc.
RSC Equipment Rental, based in Scottsdale, Ariz., is one of the largest equipment rental providers in North America servicing construction and industrial markets with an original equipment fleet cost of $2.5 billion. RSC offers superior levels of equipment availability, reliability and service to customers through an integrated network of 463 rental locations across 40 states in the United States and three provinces in Canada as of June 30, 2009. Customer solutions to improve efficiency and reduce cost include the proprietary Total Control® rental management software and Mobile Tool Rooms™. With over 4,500 employees committed to continuous safety and 24x7 customer care, RSC delivers the loyal customer support needed to build the future. Additional information about RSC is available at www.RSCrental.com.

For more information, contact:
Heather Schlichting
(480) 905-3341
heather.schlichting@rscrental.com

Per Ohstrom
(480) 281-6934
per.ohstrom@rscrental.com